Successfully Marketing a Business as a Black Business Owner

In this day and age where businesses compete for the attention of the masses, successfully marketing your business will be the difference between continuing on and closing down.  And if you are a black business owner, you have it harder since you will be competing not only with your competitors but also with a society that doesn’t normally lean towards black-owned businesses.

If you are a black business-owner that had just realize this dilemma, you might be asking yourself “How will I manage to market my business in the most efficient way possible?”

Fortunately, there are some basic rules that you have only have to integrate with your on-going business process in-order to market your business properly.

Research about Your Target Market

As a black business owner, you should always put your audience in mind whenever you are attempting to start any marketing campaigns.

Here are some basic examples of questions you should keep in mind whenever you want to start marketing your business:

•    Are your services local?

•    Are you targeting a large region?

•    Are your services targeted for minorities only?

•    Does your target market commune in a single location?

•    Do they build communities revolving your industry or niche?

These are only some questions you should be keeping in mind if you want to grow an avid market that’s geared toward purchasing your product or service.

Provide a Solution

Here’s a question for you: do you know how your product or service can ease the lives of your would-be customers?

If you answered yes, then here’s a follow-up question: do you actually know the problem that your would-be customers are having?

If you answered no to either of those questions, then it’s time to hit the books again and review your business.

A business is only as good as its products or services. If people can’t find value in dealing with your business, A.K.A. if you don’t answer any of their on-going problems, then your business means nothing to them.

Having an answer to your customers’ problems means that your product or service is a strong competitor in the industry. It gives value to what you offer to your market.

And speaking of value…

Have a Unique Value Proposition

Now that you have identified your target and assessed your business’ strengths, it’s time to ask yourself, “What do you have that other business in the same industry (your competitors) don’t?”

In other words, what makes you unique?

This is a very important question that separates your business from others. This is twice true for black business owners, since if your product or service is the same than a white competitor, then most people will gear towards that due to the prevalent anti-black bias people have in our society.

Always present your unique value proposition (UVP) on your marketing efforts. This is what usually sells. People always flock to something they haven’t tried or seen before, even if it’s basically a donut that they can find somewhere else.

Consider Moving Your Business Online

The words “everything is online” applies to literally everything, including business. Having online properties owned by your brand will enable people to find you easily.

There are a lot of black business owners that are transitioning from traditional to digital means when it comes to marketing their brands. This is because it’s easier for interested people to find what they are looking for online, rather than to scour every street to find a certain product or service.

Also, social media plays a major role in making a business boom. Facebook, Twitter, and Instagram are the top three social networking sites you should make online pages or profiles on. The more you are visible to your market, the better chances you have in them doing business with you.

PRO TIP: Also consider signing up in black business networks or black business directories. These sites help you advertise and get your name out there for a small fee. They also help you network with our like-minded professionals which can help you in the long run.

These are just four tips we can give you before you start marketing your black-owned business. Along the way, you will learn many more things that would help you run your business much smoothly. Hope you learned something, and if you did, drop a comment down below.

How to Promote Your Facebook Page

facebook page

Social media platforms are currently number one for marketing. Facebook is one of the top social media, and they are continually making updates on their marketing techniques. They also have millions of audiences, and it’s the perfect space for promoting your products or services. That’s why it’s important to keep updated with the new updates to ensure you’re taking advantage of the new opportunities that could benefit your business. Although Facebook offers paid ads, there are many other ways that you can promote your page without having to spend any money.

Promote your page on your website

If you have a website that brings good traffic, you may want to add and link your Facebook page so that you can direct traffic from your site to your Facebook page. It’s also vice versa when you promote your website on your Facebook page. This means your website can also gain more traffic from your Facebook page.

Ask the audience to market for you

Customer engagement is highly valuable in social platforms as it could lead to an increase in likes and followings. Pages with plenty of engagement will have an active and busier page which encourages more audience to participate.

Post useful contents

To attract more followings, you will need to post useful information that your audience will enjoy to read or beneficial to them. The contents will somewhat need to be related your page too. Try to see yourself as if you’re the user and ask yourself what materials would you like to see and begin publishing useful contents.
People also like to be updated with new information or any promotion that they may want to participate in.

Use influencers to market for you

Influencers are individuals or groups who have a massive following in their social media page. Using an influencer may sometimes be cheaper than using a paid advertisement as prices can vary depending on the individual and how many followers they have. Sometimes you may not even have to pay an influencer as you can negotiate other ways to pay for the advertisement.

Top tips for a new business web design


Having a website is highly essential for all businesses today. A website and a shop are very similar. When it comes to having a site, you would want to present it as if though it’s your shop which technically is but in an online form. It’s ideal to consider a few things including usability, functionality, content and overall design. Once you’re aware of the factors, you will then be able to create a successful website for your business.


Creating a plan for your website is important. Instead of starting your project with designs, it would be wiser to map out a plan for the key factors including your targets, deadlines and contents. Once you have the plan ready, it will be easier to manage the process of creating your website.


Set a budget for your website. This should include a budget for creating your site, marketing and maintenance. You may want to place an extra budget for other costs that may pop up during the process. Once you have a budget in mind, you can start your project without worrying about spending too much.


The usability of your website is vital for the customer’s user experience. Customers are more likely to leave your website when it’s not user-friendly. Find out what devices your customers will most likely browse on. Once you have the right information, you will then be able to design a website that’s compatible and easy to navigate for your audience.


Images are just as important as your text content. The website is visual so having high-quality images is vital. It’s especially crucial for businesses who are marketing their products as good photos will more likely attract customers into buying your product. The photos should also reflect your brand image. The images can also be re-used for marketing purposes such as promotion and social media.

How to market your Facebook page


Facebook is one of the leading platforms for social media marketing. Due to the social media phenomenon, it will be a big mistake for any companies to ignore Facebook as one of their marketing platforms. In fact, Facebook is a must for any types of businesses as it offers a variety of ways to market your product and services. Although Facebook is known for paid advertisements, there are still other ways you can promote your page without having to spend a significant amount of money.

Bear in mind that Facebook algorithm is always changing, so it can sometimes be difficult to market business as you will need to be aware of new changes to apply to your Facebook marketing. To keep up with Facebook marketing, we’ve provided some tips on how you can effectively market on Facebook.


If you have a website, it would be ideal to add your Facebook link so that you can direct traffic to your Facebook page. This is perfect for sites which have high traffics or are in good rankings on Google.


Social media is all about interacting with your followers. The more social you get, the more customers will respond to your Facebook posts as they can see that your page is active. So it’s highly essential to interact with your followers as much as possible as they are the ones that will help you keep your page alive. Customers are also more likely to be loyal and gain trusts from your page. Once you have earned their trust, they may start to leave you a review or share your posts.


Great contents will attract more followers. You would need to think of contents that will be interesting or entertaining to your followers. So before sharing your posts, make sure that your contents are filled with helpful and relevant information.

Top Online Business Ideas

business ideas

If you are tired of reporting to your office job 5 days out of the week, now is the time to come up with a successful online business idea so that you can build your company and start making money on your own. When you start one of your own, you have control over operations and never have to worry about reporting to a micromanaging supervisor, but you must have an idea that will set you up for success first. Online business ventures are becoming increasingly popular in today’s modern times, but not all ventures will make you a decent profit long-term. If you are ready to make the effort to start your own company, here are some great ideas to consider to get the process started.

What might be a great idea to you could be a horrible idea to another individual. You must consider your interests, your skills, and what the market needs before you can really settle on a good idea. The market is consistently changing, and you must keep this in mind when you are brainstorming ideas. Consider all of the other sellers and service providers in the market and whether or not the market is already plagued with too much competition. Here are some great choices to consider:

Open An E-Commerce Store Online

If you have always dreamed of owning a retail shoppe, you do not necessarily have to let a commercial space and invest in fixtures and signage. By opening an e-commerce store, you can start your own business virtually and offer what people really want to buy at the price that they can afford. Online stores are becoming increasingly popular as more and more consumers in the UK turn to the Internet when they want to get value. You may even want to consider a turn-key store, where the shoppe is already designed and you already have products to sell. If you want to start your company from the ground up, you can design your site, set up your merchant account, and choose specialised products that you will offer a specific online audience.

If you are looking to target an audience outside of the UK, it may be worth considering website translation services. Many e-commerce sites will offer services and products worldwide or in specific countries, so, therefore, would be very useful for potential customers to be able to read and navigate the website easily. Using a professional service will guarantee an accurate translation.


When blogs first became popular, they were a platform where individuals could write about their interests or their experiences. Now, they are becoming a popular marketing tool for companies that want to optimise their websites and drive more traffic to their web pages. If you have always been commended for your writing skills, put these skills to work and start your own blogging business. Small company owners, large corporations, and advertisers are constantly looking for bloggers who have subscribers and talent to partner with. When you blog, you never have to worry about selling a physical product just to earn a profit. You simply make posts on a regular basis, and companies will pay for advertising space or for each user you direct to their website. This low-cost startup is a great option for people who want to keep their start-up costs low.

Mobile Marketing

If you are looking for an idea that is fairly new, consider mobile marketing. Online stores and blogging are two popular choices, but there are a lot of business owners you are going to have to compete with. Because marketing through mobile devices is just now becoming a focus, mobile marketing is a great field to enter into while it is still young. You simply need to get some training, position yourself in the industry, and start attracting business who are in need of mobile marketing services.

What you need before starting up your own business

business license

Once you have a perfect idea, you will need to sit down and construct a detailed and thorough plan. Starting a business can be very risky, and because of this, you need to make sure you consider the legalities before you start promoting your products and your services online. You might be eager to launch as soon as you can, but you cannot start without considering your company formation, licensing, and domain information. By using top professional company services to help you with company formation, you can almost guarantee that you’ll be in safe hands and will not leave out some of the most important aspects of building a business. Here are some tips to consider so that you can protect your personal assets and the business you have worked hard to build:

Company Formation Can Protect You From Lawsuit

Setting it up yourself may be the most affordable route, but make sure that you avoid small mistakes that can lead to serious problems. You might be focusing on a name, and business plan, and a domain name, but have you considered how you will form the company?

Do you want to be an individual sole trader or a limited company? When considering each, you must consider the advantages and drawbacks of each. If you form a limited one, you do not have to worry about losing your personal belongings if it goes bust. You also will benefit from your taxes, by claiming expenses and mileage that you cannot claim on your Income Tax and National Insurance Contributions as a sole trader.

If you choose to form one with limited liability, keep in mind that you will need to file an IR35 and you must also submit paperwork for your company to the HMRC. This might be complicated at first, but once you understand the process of going limited and submitting your filings, you should not have problems.

It might be easiest to hire a chartered accountant to help you form your business and file all of the necessary paperwork. Make sure you do not let your focus on website design, marketing tactics, and building your book-of-business take away from the formation. After all, you should focus on forming it properly before you even design a marketing campaign or before you reach out to prospective clients.

How to host an effective team meeting


Every business requires a business meeting. They are important for many reasons such as discussing goals or changes within the workplace. However, many of you may find that meetings don’t always go as planned. For instance, times can be wasted if an employee rambles too much on trivial matters. Especially when meetings are last minute, or not planned, this can result in an unproductive meeting. You may even find yourself conducting a meeting that may very well be unnecessary.

So, it’s highly important that meetings are planned, structured and are always in line with the businesses’ goals at all times. It’s also necessary to eliminate wasted time during the meetings. To help you organise a more productive meeting, we’ve collected the following articles to help you plan ahead.

How do I Conduct Effective Team Meetings?

Many employees feel that meetings are a waste of time. This is largely due to meetings that are not being run effectively in a small business. Before calling a meeting, determine if there is a true need for the meeting. If it can be handled with a quick phone call or email, do not interrupt the work day with an in-person meeting that will take much more time and effort. All managers should strive to preside over effective meetings that are as quick as possible and meet the stated goal.

Begin and end the meeting on time. Meetings are seen by many as time wasters in the organization. By always beginning and ending on time, it is less likely the meeting will be seen in this fashion. When the meeting is called, establish how long the meeting will last and stick to that timeline. This allows all employees to plan their day accordingly and be completely devoted to the meeting during the time of it. Via

How to Run Effective Team Meetings

Ah, the much maligned business meeting. There’s no other activity in the history of the American workplace that has inspired both widespread adoption and intense dread. Despite the reputation meetings have earned, there is still hope for rehabilitating them so they can one day serve as important tools for fostering communication and action. Want to get more out of your meetings? Be the change you wish to see in your organization and start implementing the following rules for meeting engagement. Make sure it’s absolutely necessary. There’s nothing worse than arriving to a meeting only to discover that the information could’ve been conveyed via email or a quick in-person chat. If you want to make the most of your meeting–and be respectful of people’s time– don’t book a meeting unless it’s absolutely necessary.

Arrive with an objective. If you don’t know what you want out of a meeting, then you shouldn’t be having one. Whether you’re a maker–a programmer, writer, or another kind of creator–or a manager, meetings cost you time. And that’s in short supply these days. When you send a calendar invitation to the meeting, include a short agenda so individuals arrive prepared with the right information.

Stay focused on the task at hand. According to coach Brian Tracy, meetings should be run with the 80/20 principle in mind. “Organize the agenda so that the top 20% of items are the first items to be discussed,” he advises. If you run out of time for your meeting, you will have already addressed the concerns that account for 80% of the value of the meeting. Be sensitive about timing. If you want meeting participants to stay engaged, don’t book a meeting for first thing on a Monday morning or on a Friday afternoon. Why? Monday morning meetings tend to catch people before they’ve had a chance to sync with their team, and Friday afternoon meetings are when energy is likely at its lowest. If possible, book your meetings on Tuesday or Wednesday afternoon when attention-span–and bandwidth–is at its highest. Via


Ways To Increase Your Capacity As A Business

Growth is often a vague term and it may not always be clear what it means for different businesses. You could have any number of different objectives, and consider success with any of these goals as constituting growth. However, physically expanding your capacity is a little different and this is something you may be interested in if you find you are already operating as fast as you can and new business opportunities are being passed up.

There are a few different ways to go about this. Firstly, you might actually be lacking physical space. This is more likely if you are in a manufacturing industry, but you could also need the space for offices or other employees that you don’t currently have yet.

To increase your amount of physical indoor space cost effectively, you might consider different construction methods. For example, a steel building supplier would be able to work with you to create a custom building, with the necessary dimensions and properties to suit your space and intended usage for it. Steel is an ideal material, especially for manufacturers, because it’s strong, efficient and inexpensive. Instead of looking for a new, traditional brick-built premises, consider searching for steel buildings for sale in partially pre-assembled form and having one installed on your site for a faster expansion.

If it’s not so much physical space you need, but rather additional man power, you will need to look at the possibility of hiring additional staff. You might need more employees to support your existing team if they are overwhelmed with the amount of work they have, or alternatively you could benefit from creating entirely new roles and bringing in people with different specialisms to what you currently have. This can allow your business to work more efficiently and take on a greater amount of work, which should lead to better profits too.

Regardless of the approach you take, one thing businesses usually need more of in order to expand is cash. You might find that you have made initial investments in the wrong areas, and you have resources or stock sitting idle while you struggle to keep up with the cash you need on a daily basis. In fact, cash flow is the number one problem for most businesses, even when they’re run by experienced professionals. Selling off assets to increase your liquidity may help you raise the funds to increase your capacity in other ways.

It is worth considering that sometimes the best way to increase the capacity of your business is to wait a little longer. If you are a new start-up, it can be tempting to run before you can walk based on a little initial success. In reality you might be in a better position if you save up those early profits for a few more months and make a more calculated move later on which can increase the size of your business in the best way.

Growing your small business in 2017


A recent find shows that growing a small business will become easier in the next coming years due to the rapidly advanced improvement of technology and continuous growth of social media. The new technologies will help with reducing the costs and risks of running a small business. As with the social media, small businesses are now able to reach larger audiences online with using fewer expenses in marketing.

So if you are looking to grow your business, the time is now as there are plenty of opportunities that you can take advantage of. Even with the help of technologies and social media, we all know that it will require extra efforts, keeping in mind that there are competitions everywhere. So to help you get started, we’ve collected the following articles with useful tips on how to grow your business this year.

Four Ways to Grow Your Small Business in 2017

Business owners need to stop repeating mistakes that stifle growth. Unfortunately, some business people are actually quite resistant to multiple actions that ensure steady growth. The level of competition will remain fierce in 2017 and here are things that people should do:

1. Define area of expertise: Defining area of expertise is essential, so we don’t over-generalize our focus. This step is also important to focus on specific ability not offered by the competition. Small businesses should work harder to gain distinct advantage on areas which they are best suited. Becoming an expert on specific thing could become an essential factor for growth in 2017. Small businesses shouldn’t become generalists to allow them compete with bigger companies.

2. Expand area of influence in the market. Growth is about expanding our area of influence after the beachhead in the marketplace is fully established. Expanding our market share is easy to do if distributors, sellers and consumer know our products. This is an important growth method that’s recommended by any expert. If done properly, this step should work really well. It’s an effective use of our time and resource to grow our business, in the current marketplace. With expanded influence, it will be much easier to increase market presence. Read more at

How to Grow Your Small Business in 2017?

Every big and small business wishes to grow and expand effectively and create a reputation for the bright success of their business. It is not possible overnight, for accelerating growth you need to invest in a lot of time and effort and you would eventually be rewarded with achieving your goals. Here we are providing you with some tips that would help your small business to achieve your target growth milestones:

Every big and small business wishes to grow and expand effectively and create a reputation for the bright success of their business. It is not possible overnight, for accelerating growth you need to invest in a lot of time and effort and you would eventually be rewarded with achieving your goals. Here we are providing you with some tips that would help your small business to achieve your target growth milestones:

For growth of every business, an effective market research needs to be done so that you can know where your business loop holes are. For example Dove soap, it was initially only into soap marketing and with research they found out that their product is being liked by many, so they came up with Dove shampoo, lotions, creams etc. where they feature the general public for their ads and show how the public is benefited out of their products.

The most intellectual way of growing your small business into a big one, is to properly segment the market and create a new corner of the market. First of all, segment the market for your product, then make a list of your competitors and which target market are they catering and pick up the undeserved areas. A little effort is required, but by doing this you can find out the small corner in the large market where you can deeply focus on and dedicate your full energy in the growth of your business in this corner. Read more at


Why You Need A Lawyer To Help Grow Your Business

If you’ve made it to the early stages of running your own business without the help of a lawyer, you’re either very experienced in the field of law, or you’re setting yourself up for a major disaster. You might have reached this point without any obvious problems, but all that could be about to change.

There are various options when you’re looking to hire legal professionals these days. A new breed of law firm has been rising in popularity, hiring remote workers to save on overheads and provide a more affordable service than a traditional firm. A consultant lawyer is another role that has become much more popular with business in recent years, with business owners seeking professional advice and guidance to ensure they are going about things the right way. Hiring a consultant lawyer on this basis is most likely a very smart first step for you if you’re just getting started.

Why? Because a good lawyer will help you negotiate the complex maze of the UK legal system, with the objective of avoiding any serious legal issues that could cost you a lot of money. If you’ve already hit a major barrier, or worse, someone is taking legal action against your business, it’s already too late. Hiring a lawyer at this point might help you reduce the amount you’ll end up paying, but in most cases they won’t be able to get you out of your obligation if you’re already made a mistake.

It is worth considering that hiring either freelance lawyers or a more traditional service will be much more effective if you find professionals who specialise in your area of business. Many individuals and firms are now highly specific with the kinds of clients they work for, and will get the best results for those clients. A general lawyer with no particular specialism probably doesn’t have the necessary experience to really help your business avoid common pitfalls and identify new opportunities.